Faro Editorial
AI discoverability, explained.
Practical guides on AI visibility, structured data, llms.txt, and how to make sure AI agents find, understand, and recommend your business.
Soft 404s: Why a 'Page Not Found' That Returns 200 Confuses AI Agents
A soft 404 returns 200 OK for a page that should not exist, and AI agents trust that status code over anything the page actually says. Here is how to find one, and fix it.
OAI-SearchBot, Claude-SearchBot, Claude-User: A robots.txt Guide
GPTBot and ClaudeBot train models. OAI-SearchBot and Claude-SearchBot power AI search. Claude-User and ChatGPT-User only fire on a live, user-triggered request, and OpenAI's own docs say one of them ignores robots.txt entirely.
Can AI Crawlers Run JavaScript? What Agents Actually See on Your Site
Most AI crawlers read raw HTML and never execute JavaScript, so content that only appears after your app hydrates is invisible to them. Here is how to test what an agent actually sees on your site and how to fix it with server-side rendering.
Which Online Stores Can AI Agents Actually Buy From Right Now?
Google's Universal Commerce Protocol, OpenAI's Agentic Commerce Protocol, and Shopify's agent checkout endpoint are all live with real retailers in 2026. Here is what an ecommerce store's product data needs before an AI agent will actually complete a purchase.
Why Won't ChatGPT or Gemini Recommend Your Startup?
New companies get skipped by AI recommendation engines not because of weak content, but because retrieval systems rarely surface anything without prior interaction history. A 2026 study puts numbers on the gap, and this piece lays out what founders can actually do about it.
Why Does AI Recommend WebMD Instead of Your Practice?
Individual healthcare practices are not going to outrank Healthline or WebMD for generic health questions, but branded and local AI queries are a different, winnable fight. Here is how structured data and consistent listings change the odds.
Will AI Recommend Your Real Estate Agency, or a Competitor's?
Real estate is a high-consideration category, so AI agents check agents the way they check law firms and financial advisors: for consistent, verifiable credentials across every public record, not just the agent's own site.
Why AI search holds law firms to a higher standard
AI search treats law firm content as YMYL material, holding it to stricter trust standards than most businesses. This piece covers what that means in practice: why schema alone will not get you cited, which trust signals actually matter, and what to fix first.
How Do You Prove AI Visibility Actually Drives Revenue?
GA4 has no native AI referral channel and Search Console folds AI Overviews into regular web search, so there's no default dashboard for AI visibility ROI. This piece walks through what the platforms actually show, verified traffic-share data from Ahrefs, and the four things (custom channel grouping, citation share, branded search lift, assisted conversions) marketers and agencies can track today to build an honest revenue case.
58 articles published