Faro Press Kit

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Faro is an AI readiness platform that helps businesses become visible, understandable, and actionable to AI agents: ChatGPT, Claude, Perplexity, Gemini, and the next generation of autonomous buying agents. The platform audits websites across seven dimensions including API readiness, structured data, pricing transparency, MCP endpoint availability, and agent discoverability, generating a Faro Score (0–100) alongside a prioritised fix plan. Faro is used by marketing teams, growth leads, and digital agencies managing AI visibility for multiple clients. The company is headquartered online and operates globally. Learn more at byfaro.ai.

Faro was built on a single observation: the internet is being re-indexed. Search engines shaped a decade of digital strategy, and businesses that mastered SEO won outsized market share. The same shift is happening now. The algorithm is no longer Google. It is ChatGPT, Claude, Perplexity, and Gemini. It is AI agents that research, compare, and recommend businesses on behalf of millions of users who never visit a search results page at all.

The rules of the new game are completely different. AI models reward structure, clarity, and machine-readable signals. They want to know: Can I find your pricing without a login wall? Is your API documented in a way I can parse? Do you have structured data that describes what you do, who you serve, and what you charge? Do you have an MCP endpoint an agent can call? Do you have an llms.txt file that maps your site for agent crawlers?

Most businesses have none of these. Not because they are behind, but because nobody told them the game had changed. Faro exists to fix that. The platform scans any URL in under 30 seconds, identifies exactly where AI visibility is breaking down, and gives teams a concrete, prioritised fix list they can hand to a developer or paste into an AI coding tool. Pro and Agency tiers add ongoing monitoring, competitor benchmarking, AEO Citation Monitoring across five AI platforms, client reporting, and white-label PDF exports.

AI-referred traffic grew 9.7× year-over-year in 2026 (Ahrefs). When an AI agent recommends a brand, that brand sees a 182% lift in purchase conversion and a 389% spike in branded Google searches (Scrunch, 2026). The businesses that get AI-ready in the next 18 months will compound that advantage for a decade. Faro gets them there.