Free Tool
Enter your domain and up to 3 competitors. Get a side-by-side score breakdown across all 7 AI readiness categories in under 60 seconds.
AI recommendation systems don't evaluate businesses in isolation. When someone asks ChatGPT or Perplexity to recommend a project management tool, a payment provider, or an agency, the model is making a relative judgment. It evaluates the available options against each other, and the businesses that have cleaner structured data, more accessible pricing, and better AI crawler permissions get recommended more consistently than those that don't.
This means your AI readiness score has a competitive dimension that your SEO score never did. In traditional search, a site with a score of 70 could rank well if most competitors scored 40. In AI recommendations, what matters is not just your absolute score but your score relative to the businesses you compete with. A score of 70 in a category where your top competitor scores 85 is a problem that your score alone doesn't reveal.
The Faro Competitor Intelligence tool runs the same 30+ check, 6-category audit on your domain and your competitors simultaneously. You see each company's overall AI Readiness Score, their grade, and their performance across every category, from Agent Permissions and MCP Server Cards to Pricing Transparency and Trust & Identity.
The gap analysis tells you where competitors are ahead of you and by how much. More importantly, it tells you which categories to fix first for the highest relative impact. If your competitor scores 90% on Structured Data and you score 20%, that specific gap is likely costing you recommendations in AI-generated comparisons. Fixing it costs an hour and moves you from invisible to competitive in that category overnight.
This tool is most valuable for B2B companies, SaaS vendors, and agencies competing in categories where AI-driven discovery matters. If your buyers use ChatGPT, Claude, or Perplexity to research vendors (and increasingly they do), then knowing whether your competitors have better AI readiness signals than you is directly relevant to your pipeline. Use it before a competitive review, before a pricing change, or as part of a quarterly AI optimization audit.
Pair the comparison with the full Faro AI Readiness Scan on your own domain for a complete picture of what to fix and in what order. The scan gives you the full 30+ check breakdown; the comparison tells you whether fixing each item matters competitively right now.