How to use Competitor Intelligence
Run side-by-side AI readiness comparisons against competitors to find where you lead and where you trail.
The Competitor Intelligence tool scans two domains and displays a side-by-side comparison of their AI readiness scores across all six categories. It shows where you lead, where you trail, and which gaps are largest.
Running a comparison
Enter your domain in the first field and a competitor's domain in the second. Both domains are scanned simultaneously. Results appear within 60 seconds. Free plan: one comparison. Pro and Agency: unlimited comparisons.
Reading the results
The overall scores appear at the top. Below, each category shows both scores side by side with a visual indicator of which site scores higher. Categories where you trail by the largest margin are your highest-priority areas.
Acting on the comparison
Categories where a competitor scores significantly higher indicate gaps that may affect AI agent recommendations. If a competitor has Structured Data at 80/100 and you're at 20/100, agents evaluating both sites have much more reliable information about the competitor. Prioritise closing the largest gaps first.