Using the tools·3 min read

How to use Competitor Intelligence

Run side-by-side AI readiness comparisons against competitors to find where you lead and where you trail.

Ready to try it? Run the Competitor Intelligence free.

Try the Competitor Intelligence

The Competitor Intelligence tool scans two domains and displays a side-by-side comparison of their AI readiness scores across all seven categories. It shows where you lead, where you trail, and which gaps are largest.

Running a comparison

Enter your domain in the first field and a competitor's domain in the second. Both domains are scanned simultaneously. Results appear within 60 seconds. Free plan: one comparison. Pro and Agency: unlimited comparisons.

Reading the results

The overall scores appear at the top. Below, each category shows both scores side by side with a visual indicator of which site scores higher. Categories where you trail by the largest margin are your highest-priority areas.

Acting on the comparison

Categories where a competitor scores significantly higher indicate gaps that may affect AI agent recommendations. If a competitor has Structured Data at 80/100 and you're at 20/100, agents evaluating both sites have much more reliable information about the competitor. Prioritise closing the largest gaps first.

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