The internet is being re-indexed.
Most businesses don't know it.

Five years ago, the question every business asked was: "Can Google find us?" They hired SEO agencies, obsessed over keyword rankings, and spent billions optimising for a single algorithm. The companies that figured it out won. The ones that didn't got left behind.

We're at that exact moment again. Except the algorithm isn't Google. It's ChatGPT. It's Claude. It's Perplexity. It's AI agents that research, compare, and recommend businesses on behalf of millions of users who never visit a search results page at all.

And the rules are completely different. Google rewarded backlinks and keyword density. AI models reward structure, clarity, and machine-readable signals. They want to know: Can I find your pricing without a login wall? Is your API documented in a way I can parse? Do you have structured data that tells me what you do, who you serve, and what you charge? Do you even have an llms.txt file that maps your site for agent crawlers?

Most businesses don't. Not because they're behind, but because nobody told them the game changed. Their SEO agency is still optimising for a platform that fewer people are opening every day.

"AI agents don't care about your design. They care about your data. Can they find your pricing? Can they access your API? Do they know what you do?"

Right now, over 60% of businesses are technically invisible to AI models. Not because their product is bad, but because their website doesn't speak the language agents understand. No structured data. Pricing hidden behind login walls. Robots.txt files blocking the very crawlers that could recommend them. Documentation that's beautiful to read but impossible to parse programmatically.

Faro exists to fix that.

We built a scanner that simulates what happens when an AI agent visits your website: what it can read, what it can't, and what's actively blocking it from recommending you. We score your site 0 to 100 across six categories: AI discoverability, structured data, pricing transparency, API readiness, content clarity, agent access controls, and schema markup. We tell you exactly what's wrong, why it matters, and give you a fix plan you can hand to a developer or paste straight into an AI coding tool.

But the scan is just the start. We're building monitoring, competitor benchmarking, schema generation, and robots.txt analysis: a full platform for businesses serious about being found in the agent economy. Think of it as the SEO stack for the next decade, built from scratch with agents in mind.

This is the beginning. The free scan is the entry point. What we're building is the operating layer for the agent economy: a platform that helps businesses become visible, understandable, and actionable to AI.

Faro is built for three types of people. The first is the founder who just heard that ChatGPT recommended a competitor and wants to understand why. The second is the marketing or growth lead who's noticed AI-referred traffic showing up in their analytics and has no framework for optimising it. The third is the agency or consultant who manages multiple clients and needs a systematic, repeatable way to audit, track, and improve AI readiness at scale.

All three need the same thing: clarity on where they stand, a specific fix list, and a way to measure progress over time. That's exactly what Faro delivers. A free scan that takes 30 seconds, and a Pro platform for those who want to go deeper.

We're not a research firm. We don't sell reports that sit in a folder. We give you output you can act on immediately: structured data snippets you can copy into your CMS, llms.txt files you can upload to your server today, fix prompts you can paste into Cursor or Claude and have deployed by end of day.

See what AI agents see about your business

Free scan. No signup. Results in 30 seconds.