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AI is moving fast.
So are we.

Every week, AI platforms update their crawlers, agent standards evolve, and the signals that get businesses recommended shift. Faro ships new tools, audit checks, and intelligence every week so your readiness score reflects what AI actually looks for, not what it looked for six months ago.

The AI landscape doesn't wait for you

In the last 90 days alone: Google published the Open Knowledge Format (OKF), a new spec for how AI agents navigate business knowledge. OpenAI rolled out Shopping in ChatGPT, creating the first true AI procurement agent at consumer scale. Perplexity expanded its Sonar API, giving developers direct access to its live-web search for building agent workflows. Anthropic updated ClaudeBot's crawl spec. Agents.json emerged as a proposed standard for publishing what AI agents can do on your site.

None of these changes are optional. When an AI procurement agent evaluates whether to recommend your business, whether a buyer asking "what's the best tool for X" or an autonomous workflow looking for a vendor, it checks the same signals Faro audits. If your site hasn't adapted, you're invisible to a channel that's growing faster than mobile did in 2012.

Most businesses won't know this until their competitors are already capturing that traffic. Faro exists to close that gap. Not just once, but continuously, as the standards evolve.

What Faro ships every week

We treat the platform as a living product. When a new AI standard emerges, we add it to the audit engine within days, not months. When a new tool would save businesses hours of manual work, we build it. Here's what that looks like in practice.

Why this matters more than you think

Five years ago, businesses started asking "why isn't my site on Google's first page?" Today that question is mainstream. SEO is a billion-dollar industry because the answer turned out to matter enormously for revenue.

The next version of that question is already forming: "Why isn't ChatGPT recommending us?" "Why does Perplexity describe our competitor when a user asks for the best solution in our category?" "Why can't the AI procurement tool our enterprise prospect is using find our pricing?"

These aren't hypothetical. ChatGPT now has 800 million weekly active users. Perplexity's Sonar API is embedded in dozens of enterprise software products. AI agents built on Claude and GPT-4o are writing code, evaluating vendors, and making purchasing recommendations at scale. The businesses that show up in those recommendations will have done the work to be machine-readable, structured, verifiable, and accessible to agents.

Faro is the only platform tracking this in real time, translating every update into your score, and shipping the tools to close the gap before your competitors notice it exists.

The monitoring advantage

A one-time audit is a snapshot. AI readiness isn't static. A CMS update can re-introduce a blocked robot, a CDN configuration change can strip your JSON-LD, a site redesign can remove canonical tags you had in place. Without monitoring, you won't know your score dropped until someone tells you they couldn't find you on ChatGPT.

Faro's Pro and Agency plans include weekly automated re-scans with email alerts when your score changes. Every Monday, your domain is re-scored against the current version of the audit engine, including any new checks we've added that week. If something dropped, you find out before it costs you visibility.

For agencies managing multiple clients, the dashboard Overview gives you a live table of every domain's current score, trend, and open issues, prioritized by worst-performing first, so you always know where to focus.

Start here

AI readiness isn't a checkbox.
It's a weekly practice.

Run your first scan free. Set up weekly monitoring. Get the AI Signals brief every Monday. Stay ahead of every update.