What Is WebMCP? How AI Agents Use Your Website
WebMCP is a new draft web standard that lets AI agents call functions directly on your website instead of just reading it. Here is what it is, how it differs from MCP servers and llms.txt, and what to check before it ships.
What Is Query Fan-Out? How AI Search Multiplies Your Queries
Google has a name for how AI Mode and AI Overviews actually work: query fan-out, splitting one search into several concurrent related searches before generating an answer. Here is what that means for your content, why building a page for every variation is a documented spam violation, and what to do instead.
Robots.txt for AI Crawlers: What Actually Blocks Them
A practical breakdown of what robots.txt actually controls for AI crawlers in 2026: which bots like GPTBot, ClaudeBot, and PerplexityBot respect it, which user-triggered fetchers ignore it by design, and how to check your live file for wildcard rules blocking AI traffic you didn't mean to block.
Structured Data for AI: The Properties That Actually Matter
AI agents now pull structured data directly from your site to answer user questions, bypassing traditional search results entirely. Get the properties wrong and you are invisible to ChatGPT, Perplexity, and Google AI Overviews. This guide tells marketers and SEO leads exactly which schema properties move the needle, which ones waste implementation time, and what Faro checks to catch the gaps before they cost you traffic.
How Claude Evaluates Business Websites for Recommendations
Claude and similar AI assistants are now shaping buying decisions at scale, yet most business websites are structured in ways that make them nearly invisible to these models. This article explains exactly what signals Claude reads when forming recommendations, why most sites fail those checks, and which practical fixes have the highest ROI. Marketers and SEO leads who act now have a real window to own positioning before their category becomes crowded.
The Complete Guide to AI Visibility for SaaS Companies
AI-referred traffic grew 10x in the past 12 months, yet most SaaS sites are structurally invisible to the agents generating it. This guide breaks down what AI visibility means for SaaS companies, what it costs to ignore it, and the specific steps marketers and growth leads should take right now. Practical, opinionated, and built on verified data.
AI Visibility Checklist: 10 Things to Fix Before Next Week
AI-referred traffic grew 10x in the past year, yet most brand sites still fail basic AI visibility checks. This practitioner-focused guide gives you a concrete AI visibility checklist you can work through this week, with specific fixes, tools, and the cost of doing nothing. If your site is invisible to AI agents, you are already losing ground to competitors who are not.
How Gemini Decides Which Businesses to Recommend
Gemini doesn't rank websites the way Google Search does. It selects businesses to recommend based on structured signals, entity clarity, and third-party corroboration. Most marketers are optimizing for the wrong thing. This guide explains exactly what Gemini looks for and gives you a step-by-step fix list.
AI Crawlers Ignore llms.txt 97% of the Time So Stop Making One
A 137,000-domain Ahrefs study published in June 2026 found that 97% of llms.txt files received zero requests from any bot or human. GPTBot, ClaudeBot, and their peers crawl HTML directly and ignore the file entirely. This article breaks down what the data actually shows, why llms.txt became a speculative SEO ritual, and which signals genuinely move AI citation frequency.
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