Faro Editorial

AI discoverability, explained.

Practical guides on AI visibility, structured data, llms.txt, and how to make sure AI agents find, understand, and recommend your business.

Code editor showing a SoftwareApplication JSON-LD schema snippet with verified checkmarks, beside a Faro panel reading Why AI keeps naming the category leader
AI Visibility

Why Won't ChatGPT or Gemini Recommend Your B2B Software?

AI chatbots default to the category leader when a B2B software brand gives them nothing structured to verify. Here is the SoftwareApplication and Organization schema that changes what gets compared.

Oct 21, 2026 · 8 minRead →
Dark bar chart comparing AI agent fetch rates: sitemap.xml fetched directly in 4% of traced runs, docs pages reached in 83%, and llms.txt fetched after a link in 86%, beside the title: do AI agents actually use your sitemap.xml?
AI Visibility

Do AI Agents Actually Use Your Sitemap.xml?

A traced study of 1,033 agent runs found sitemaps fetched directly in only 4% of runs. Here is what ChatGPT, Claude, and Gemini actually fetch instead, and what still helps them find your pages.

Oct 19, 2026 · 8 minRead →
Bar chart of the share of 815 websites failing 4 AI crawler readiness checks: llms.txt not linked 97.2%, soft 404 12.9%, content hidden by JavaScript 9.1%, blocks OAI-SearchBot 2.5%.
AI Visibility

What 815 Websites Get Wrong for AI Crawlers (2026 Data)

Original Faro data on AI crawler readiness across 815 websites as of 16 October 2026: how many hide content behind JavaScript, return soft 404s, leave llms.txt unlinked, or block AI crawlers, and what to fix first.

Oct 16, 2026 · 9 minRead →
Split illustration showing a marketing agency website as a human sees it versus the empty HTML an AI agent's fetch request actually receives, with a Faro AI readiness scan call to action.
AI Visibility

Why Won't ChatGPT or Gemini Recommend Your Marketing Agency?

Most agency websites are built to impress a human scrolling through case studies, not an AI agent reading raw HTML. Here is what ChatGPT, Claude, and Gemini actually see, and the fixes that get an agency back on a client's AI-assisted shortlist.

Oct 15, 2026 · 8 minRead →
A client AI visibility report with four rows: Google AI Overviews lit up in amber with real data, and ChatGPT, Claude, and Perplexity citation rows marked as not visible in Search Console.
AI Visibility

Google Search Console's AI Report: What It Still Misses

Google Search Console now reports AI Overview and AI Mode impressions and clicks, but it only covers Google. Here is what still needs to go in a client AI visibility report, and how agencies can build it once and reuse it across every account.

Oct 13, 2026 · 8 minRead →
Terminal panel comparing a friendly page-not-found message against the real HTTP 200 OK status code it returns, next to a Faro scan call to action.
AI Visibility

Soft 404s: Why a 'Page Not Found' That Returns 200 Confuses AI Agents

A soft 404 returns 200 OK for a page that should not exist, and AI agents trust that status code over anything the page actually says. Here is how to find one, and fix it.

Oct 7, 2026 · 7 minRead →
Dark robots.txt code editor illustration highlighting User-agent rules for OAI-SearchBot, Claude-SearchBot, and ChatGPT-User, beside the title: OAI-SearchBot, Claude-SearchBot, Claude-User, the AI crawlers your robots.txt needs to know.
AI Visibility

OAI-SearchBot, Claude-SearchBot, Claude-User: A robots.txt Guide

GPTBot and ClaudeBot train models. OAI-SearchBot and Claude-SearchBot power AI search. Claude-User and ChatGPT-User only fire on a live, user-triggered request, and OpenAI's own docs say one of them ignores robots.txt entirely.

Oct 4, 2026 · 8 minRead →
Split illustration comparing a browser rendering a pricing page normally against an AI crawler seeing an empty div, with a terminal panel citing a study of 1,033 traced agent runs and a Faro AI visibility scan call to action.
AI Visibility

Can AI Crawlers Run JavaScript? What Agents Actually See on Your Site

Most AI crawlers read raw HTML and never execute JavaScript, so content that only appears after your app hydrates is invisible to them. Here is how to test what an agent actually sees on your site and how to fix it with server-side rendering.

Sep 25, 2026 · 8 minRead →
Illustration of a product JSON-LD schema being checked field by field next to the headline: which stores can AI agents actually buy from?
Agent Infrastructure

Which Online Stores Can AI Agents Actually Buy From Right Now?

Google's Universal Commerce Protocol, OpenAI's Agentic Commerce Protocol, and Shopify's agent checkout endpoint are all live with real retailers in 2026. Here is what an ecommerce store's product data needs before an AI agent will actually complete a purchase.

Sep 23, 2026 · 8 minRead →
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63 articles published