Faro Editorial
AI discoverability, explained.
Practical guides on AI readiness, structured data, llms.txt, and how to make sure AI agents find, understand, and recommend your business.
How Do You Prove AI Visibility Actually Drives Revenue?
GA4 has no native AI referral channel and Search Console folds AI Overviews into regular web search, so there's no default dashboard for AI visibility ROI. This piece walks through what the platforms actually show, verified traffic-share data from Ahrefs, and the four things (custom channel grouping, citation share, branded search lift, assisted conversions) marketers and agencies can track today to build an honest revenue case.
Is There a Platform That Tracks Who AI Recommends Instead of You?
AI citation monitoring platforms exist to show exactly which competitors ChatGPT, Gemini, Claude, and Perplexity are naming instead of you, on which queries, and how to close the gap once you see it.
Will AI Agents Book Your Hotel Directly?
OpenAI's Operator was retired in 2025, and Stripe's Agentic Commerce Protocol only covers goods checkout so far, not hotel reservations. Here's what's actually live for agent-driven travel booking in 2026, and the structured-data fixes hospitality brands should make first.
Why AI Agents Are Harder on Fintech Companies
Fintech brands face a stricter AI trust bar than most businesses. Here's why AI agents hesitate to recommend them, and the concrete schema, licensing, and fee-transparency fixes that close the gap.
AI Citation Tracking: How ChatGPT, Claude, and Perplexity Cite You
ChatGPT, Claude, Perplexity, and Google's AI Overviews each build citations through a different technical mechanism. Here is how each one actually works, plus a simple weekly method to track whether AI is citing your brand.
What Is WebMCP? How AI Agents Use Your Website
WebMCP is a new draft web standard that lets AI agents call functions directly on your website instead of just reading it. Here is what it is, how it differs from MCP servers and llms.txt, and what to check before it ships.
What Is Query Fan-Out? How AI Search Multiplies Your Queries
Google has a name for how AI Mode and AI Overviews actually work: query fan-out, splitting one search into several concurrent related searches before generating an answer. Here is what that means for your content, why building a page for every variation is a documented spam violation, and what to do instead.
Robots.txt for AI Crawlers: What Actually Blocks Them
A practical breakdown of what robots.txt actually controls for AI crawlers in 2026: which bots like GPTBot, ClaudeBot, and PerplexityBot respect it, which user-triggered fetchers ignore it by design, and how to check your live file for wildcard rules blocking AI traffic you didn't mean to block.
Structured Data for AI: The Properties That Actually Matter
AI agents now pull structured data directly from your site to answer user questions, bypassing traditional search results entirely. Get the properties wrong and you are invisible to ChatGPT, Perplexity, and Google AI Overviews. This guide tells marketers and SEO leads exactly which schema properties move the needle, which ones waste implementation time, and what Faro checks to catch the gaps before they cost you traffic.
50 articles published