Faro Editorial

AI discoverability, explained.

Practical guides on AI visibility, structured data, llms.txt, and how to make sure AI agents find, understand, and recommend your business.

Diagram showing an AI agent's purchase flow under the Agentic Commerce Protocol: reading a catalog, building a cart, hitting a JavaScript-only pricing page it cannot read, then checkout and order webhook, next to a Faro panel reading What is the Agentic Commerce Protocol.
Agent Infrastructure

What Is the Agentic Commerce Protocol? How AI Agents Buy From You

A plain explanation of the Agentic Commerce Protocol (ACP), the open standard from Stripe, OpenAI, and Meta that lets AI agents browse, check out, and subscribe on a buyer's behalf, and what your pricing and product pages need to expose before an agent can act on them.

Oct 31, 2026 · 8 minRead →
Scorecard graphic showing an AI visibility tool checklist with criteria like multi-engine tracking, structured data validation, and competitor benchmarking, three of six shown unmet.
AI Visibility

Best AI Visibility Tools: A Buyer's Checklist for 2026

A buyer's checklist for evaluating any AI visibility tool, including Faro: nine checkable criteria covering crawler access, structured data, citation tracking, and competitive benchmarking.

Oct 29, 2026 · 9 minRead →
Illustration of an AI-generated answer card showing a cited result marked with a preferred source badge, beside a Faro panel reading Google's preferred sources now reach AI Mode.
AI Visibility

Google Preferred Sources Now Appear in AI Mode: What to Know

Google quietly extended its Preferred Sources badge from Top Stories into AI Mode and AI Overviews. Here's who qualifies, how to add the button, and why it isn't a ranking factor.

Oct 27, 2026 · 9 minRead →
A robots.txt editor showing a Content-Signal line with search and ai-input set to yes and ai-train set to no, next to a Faro scan call to action.
AI Visibility

Content Signals: Block AI Training Without Losing AI Search Visibility

A new content signals policy in robots.txt lets a site say yes to AI search and AI answers while saying no to AI training, instead of blocking everything or nothing. Here is what search=, ai-input=, and ai-train= actually control, and how to use them.

Oct 25, 2026 · 8 minRead →
Terminal-style diagram of an HTTP request showing a Google-Agent User-Agent header highlighted in amber, with a verification panel checking IP range and Web Bot Auth signature, next to a Faro panel reading "What is Google-Agent?"
AI Visibility

What Is Google-Agent? The New AI User-Agent in Your Logs

Google added a new user-triggered fetcher, Google-Agent, behind Gemini's auto browse feature in Chrome. Here is what it does, how Google verifies it, and whether you should block it.

Oct 23, 2026 · 9 minRead →
Code editor showing a SoftwareApplication JSON-LD schema snippet with verified checkmarks, beside a Faro panel reading Why AI keeps naming the category leader
AI Visibility

Why Won't ChatGPT or Gemini Recommend Your B2B Software?

AI chatbots default to the category leader when a B2B software brand gives them nothing structured to verify. Here is the SoftwareApplication and Organization schema that changes what gets compared.

Oct 21, 2026 · 8 minRead →
Dark bar chart comparing AI agent fetch rates: sitemap.xml fetched directly in 4% of traced runs, docs pages reached in 83%, and llms.txt fetched after a link in 86%, beside the title: do AI agents actually use your sitemap.xml?
AI Visibility

Do AI Agents Actually Use Your Sitemap.xml?

A traced study of 1,033 agent runs found sitemaps fetched directly in only 4% of runs. Here is what ChatGPT, Claude, and Gemini actually fetch instead, and what still helps them find your pages.

Oct 19, 2026 · 8 minRead →
Bar chart of the share of 815 websites failing 4 AI crawler readiness checks: llms.txt not linked 97.2%, soft 404 12.9%, content hidden by JavaScript 9.1%, blocks OAI-SearchBot 2.5%.
AI Visibility

What 815 Websites Get Wrong for AI Crawlers (2026 Data)

Original Faro data on AI crawler readiness across 815 websites as of 16 October 2026: how many hide content behind JavaScript, return soft 404s, leave llms.txt unlinked, or block AI crawlers, and what to fix first.

Oct 16, 2026 · 9 minRead →
Split illustration showing a marketing agency website as a human sees it versus the empty HTML an AI agent's fetch request actually receives, with a Faro AI readiness scan call to action.
AI Visibility

Why Won't ChatGPT or Gemini Recommend Your Marketing Agency?

Most agency websites are built to impress a human scrolling through case studies, not an AI agent reading raw HTML. Here is what ChatGPT, Claude, and Gemini actually see, and the fixes that get an agency back on a client's AI-assisted shortlist.

Oct 15, 2026 · 8 minRead →
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68 articles published