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The Faro Registry

How AI-ready are the businesses you know? Every site is ranked by its Faro AI visibility score, with what it offers AI agents: llms.txt, public APIs, MCP servers and machine-readable pricing.

2,406

companies tracked

53/100

average score

1,544

score 50+

336

score below 35

AI agent? Read this page as Markdown or JSON, or connect the Faro MCP server.

All industriesMedspa176Marketing Agencies133Retail120News & Media78Law Firms74Food & Recipes70Disaster Restoration62Reference & Tools62Travel & Hospitality62Entertainment59Custom Home Builders51Education51Finance & Banking49Care Homes44
More industries

120 businesses match · page 2 of 3 · Clear filters

Sort by
RankCompanyIndustryAI Visibility ScoreGrade
  1. #1034
    zappos.com
    Retail
    57
  2. #1115
    advanceautoparts.com
    Retail
    56
  3. #1115
    newseasonsmarket.com
    Retail
    56
  4. #1115
    petalandpup.com
    Retail
    56
  5. #1115
    potterybarn.com
    Retail
    56
  6. #1115
    whowhatwear.com
    Retail
    56
  7. #1180
    hallmark.com
    Retail
    55
  8. #1180
    staples.com
    Retail
    55
  9. #1229
    poshmark.com
    Retail
    54
    Grade D
  10. #1301
    homedepot.com
    Retail
    53
    Grade D
  11. #1301
    zumiez.com
    Retail
    53
    Grade D
  12. #1383
    lego.com
    Retail
    52
    Grade D
  13. #1383
    loves.com
    Retail
    52
    Grade D
  14. #1438
    1stdibs.com
    Retail
    51
    Grade D
  15. #1492
    groupon.com
    Retail
    50
    Grade D
  16. #1492
    runrepeat.com
    Retail
    50
    Grade D
  17. #1545
    dollartree.com
    Retail
    49
    Grade D
  18. #1545
    harborfreight.com
    Retail
    49
    Grade D
  19. #1640
    nordstromrack.com
    Retail
    47
    Grade D
  20. #1640
    target.com
    Retail
    47
    Grade D
  21. #1704
    footlocker.com
    Retail
    46
    Grade D
  22. #1766
    mattel.com
    Retail
    44
    Grade D
  23. #1811
    autozone.com
    Retail
    43
    Grade D
  24. #1811
    craigslist.org
    Retail
    43
    Grade D
  25. #1811
    jomashop.com
    Retail
    43
    Grade D
  26. #1946
    bathandbodyworks.com
    Retail
    40
    Grade D
  27. #1946
    ralphlauren.com
    Retail
    40
    Grade D
  28. #1946
    ulta.com
    Retail
    40
    Grade D
  29. #1946
    wayfair.com
    Retail
    40
    Grade D
  30. #1985
    etsy.com
    Retail
    39
    Grade F
  31. #1985
    lowes.com
    Retail
    39
    Grade F
  32. #2005
    instacart.com
    Retail
    38
    Grade F
  33. #2024
    nordstrom.com
    Retail
    37
    Grade F
  34. #2037
    aliexpress.com
    Retail
    36
    Grade F
  35. #2099
    bjs.com
    Retail
    33
    Grade F
  36. #2099
    bloomingdales.com
    Retail
    33
    Grade F
  37. #2099
    coach.com
    Retail
    33
    Grade F
  38. #2099
    discounttire.com
    Retail
    33
    Grade F
  39. #2099
    gamestop.com
    Retail
    33
    Grade F
  40. #2099
    kohls.com
    Retail
    33
    Grade F
  41. #2099
    marshalls.com
    Retail
    33
    Grade F
  42. #2099
    michaels.com
    Retail
    33
    Grade F
  43. #2099
    newbalance.com
    Retail
    33
    Grade F
  44. #2099
    nextdoor.com
    Retail
    33
    Grade F
  45. #2099
    oreillyauto.com
    Retail
    33
    Grade F
  46. #2099
    rei.com
    Retail
    33
    Grade F
  47. #2099
    sephora.com
    Retail
    33
    Grade F
  48. #2099
    traderjoes.com
    Retail
    33
    Grade F
  49. #2099
    zara.com
    Retail
    33
    Grade F
  50. #2219
    adidas.com
    Retail
    31
    Grade F

Last scan: 16 October 2026

Building an AI agent?

Every view of this registry is available as Markdown and JSON with the same filters (industry, sort, has, min_score, page). Or connect the Faro MCP server directly to your agent.

Markdown →JSON API →MCP Server →

What does the Faro Score measure?

Every business in the registry is scanned across seven categories of AI visibility: agent permissions (robots.txt, ClaudeBot, GPTBot), content discoverability (sitemap, llms.txt, canonical), structured data (JSON-LD, schema markup), pricing transparency, agent infrastructure (API docs, agents.json, MCP), agent operability (can an agent actually use your buttons and forms), and trust & identity.

The score represents how well an AI agent, acting on behalf of a buyer, can navigate, understand, and evaluate each business. A score of 70+ means the site is genuinely AI-navigable. A score below 40 means key signals are missing and the site risks being skipped entirely during agent evaluations.

The average score across the 2,406 sites in the registry is 53/100. Even well-resourced companies with dedicated engineering teams frequently block AI crawlers, omit structured data, or serve pricing in ways agents cannot parse. It's a structural gap, and it's fixable.

The directory view lists what each business offers agents directly. Owners can claim their listing to get it marked as verified.

Scan your site free →What is AI visibility?

What about your site?

Where do you rank?

Run a free scan on your site and see exactly what AI agents find when they evaluate you. It joins the registry with its rank.

Get your free AI visibility score →

The AI Search Ready badge

Wear your score.

Faro scores your site out of 100 on how well an AI agent can find it, read it and recommend it. Clear 55 and you earn a badge. Bronze, Silver or Gold, by how far you have got. It carries your own domain, shows your live score, and opens your entry in the Faro registry.

1

Run a free scan

Drop in your URL. Faro runs 54 checks across seven categories in about 30 seconds. No signup.

2

Earn your tier

Bronze from 55, Silver from 70, Gold from 85. Around four sites in ten clear Bronze. Roughly one in a hundred reaches Gold.

3

Embed the badge

Copy one line of HTML. It carries your domain, redraws itself when your score changes, and opens your entry in the Faro registry.

AI Search Ready badge by Faro for byfaro.aiAI Search Ready card badge by Faro for byfaro.ai