Getting started·3 min read

How your AI readiness score is calculated

A breakdown of the six scoring categories, how checks are weighted, and what moves your score the most.

Your Faro score is a number from 0 to 100, calculated from 18 checks across six categories. Each check either passes or fails. The score reflects the proportion of checks that pass, weighted by category.

The six categories

  • Structured Data (JSON-LD), Does your site have machine-readable schema markup? AI agents use this to extract facts about your business without parsing prose.
  • Content Discoverability, Can AI crawlers find and navigate your content? This covers sitemaps, canonical URLs, and llms.txt files.
  • Trust & Identity, Does your site have clear identity signals? Business name, contact information, and consistent branding help agents assess legitimacy.
  • Agent Permissions, Does your robots.txt allow or block AI crawlers? GPTBot, ClaudeBot, PerplexityBot, and others need explicit permission.
  • Agent Infrastructure, Do you have an API, agents.json, or other infrastructure that action-taking agents need?
  • Pricing Transparency, Is your pricing visible in the raw HTML? Many sites render pricing via JavaScript, making it invisible to crawlers.

What moves your score most

The highest-impact fixes are usually: unblocking AI crawlers in robots.txt (if blocked), adding JSON-LD schema markup, and ensuring your pricing page is server-rendered. These three changes alone often move a score from the 30–40 range into the 60–70 range.

Grades

A = 90–100, B = 80–89, C = 70–79, D = 55–69, F = 0–54. The grade reflects overall AI agent readiness, an A means most agents evaluating your site will find what they need.

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