How to use the Pricing Clarity Auditor
Check whether AI agents can actually read and compare your pricing, across 6 dimensions.
The Pricing Clarity Auditor checks whether an AI agent evaluating your business can actually find, read, and compare your pricing. Pricing Transparency is one of the seven categories in the full AI Readiness Scan; this tool goes deeper on that one category alone.
Running the audit
Paste your pricing page URL. No signup required. Faro fetches the raw HTML (the same way an AI crawler would, without executing JavaScript) and checks it across 6 dimensions: price detection, plan naming, comparison tables, FAQ content, calls to action, and JSON-LD pricing schema.
Reading the results
Each of the 6 dimensions is scored individually. The most common failure is prices rendered client-side via JavaScript, meaning a plain fetch (what most AI crawlers do) sees a blank pricing section even though a human visitor sees numbers. Plan naming and comparison-table checks catch pricing that's visible but structured in a way that's hard for an agent to parse into a clean plan-versus-plan comparison.
Applying the fix
If your pricing isn't in the raw HTML, the fix is almost always server-side rendering the pricing block instead of hydrating it client-side. If pricing is present but poorly structured, add explicit plan names, a comparison table, and JSON-LD Product or Offer schema with the actual price values.
A blocked crawl produces the same result as invisible pricing, if you haven't already, run the robots.txt Analyzer first; a blocked AI crawler will score zero on every dimension here regardless of how your pricing page is built. For the full picture across all seven categories, not just pricing, run the AI Readiness Scan.