How to improve your Structured Data score
JSON-LD schema markup is how AI agents extract reliable facts about your business. Here's what to add.
Structured data is markup added to your HTML that gives AI agents (and search engines) a machine-readable summary of your business. Without it, agents must infer information from prose, which is less reliable and less complete.
What to add first: Organization schema
Add an Organization schema to your homepage. This tells AI agents your business name, what you do, your URL, and contact information:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Business Name",
"url": "https://yourdomain.com",
"description": "One sentence about what you do.",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"email": "hello@yourdomain.com"
}
}
</script>
Add this inside your <head> tag.
Add Product or Service schema
If you sell a product or service, add a Product or Service schema to describe it. Include the name, description, and a link to your pricing page.
Add FAQPage schema
If you have an FAQ section, mark it up with FAQPage schema. This gives agents direct access to your most common questions and answers, one of the most reliable signals for AI recommendation systems.
Using the AI Schema Creator
Faro's AI Schema Creator generates the correct JSON-LD markup for your business automatically. Enter your domain, choose the schema types you need, and copy the output directly into your site's <head>. No manual writing required.